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If you're not living on the edge, you're taking up to much space!
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Tonight it’s “Home Sweet Home” as the After Hours crew returns to the studio for another outspoken edition of your favorite LIVE webcast. We’re joined by special guest John Waraniak, SEMA’s vice president of vehicle technology. We’ll be asking him if performance cars can survive the CAFE crunch. We’ll also get into the other news of the week including Ford’s plummeting profits, January sales figures and GM’s incentive pricing and what Dan Akerson has to do with it. John McElroy is joined in studio byFrank Markus of Motor Trend and Mr. Autoextremist, Peter De Lorenzo.
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The Auto Show in the nations capital has become an important event in the last few years as automakers show off new products and new ideas in front of the law makers and lobiests who influence and make the rules and laws that effect the industry.
Some of the people who will be on the show today include:
MARK REUSS
President, North America
General Motors
SUE CISCHKE
Group VP, Sustainability, Environment & Safety Engineering
Ford Motor Co.
JONATHAN BROWNING
President & CEO
VW of America
There will be others as well. There will be a chat room for the show as well. The show kicks off at NOON EST, and will run till 2:30-3PM.
This week we continue to make good use of our LiveU backpack as we go on location to the studios of designer Camilo Pardo who created the Ford GT. We’ll be asking him what it was like to design the GT and what he thinks of car design these days. We’ll be sure to talk about what we saw at the Detroit auto show and do a bit of a wrap-up as well. John McElroy is joined in Camilo’s studio by the one and only AutoExtremist, Peter De Lorenzo.
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On this week’s show, it’s just us, the beers and a dog named “Ike” — oh yeah, and the latest news out of this ever-hopping auto industry! Our pal Jean Halliday from AutoAdOpolis will be on hand to chat with us as we delve into Consumer Reports’ latest findings. They’re wild about the latest GM product and amazed at the Chrysler prototypes they got a peek at. Plus, Japan’s in the midst of an exchange rate crisis while Chevy’s having a panic of its own over the classification of the Volt in California. But we couldn’t have two of our favorite ad gurus on the show without talking about some of the latest campaigns, so get ready for a “Deep” dive. John McElroy‘s also joined in studio by Peter De Lorenzo, the Autoextremist.
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This week we’re joined by Kevin McMahon who is a Managing Partner at The Martec Group, a research and consulting firm. Kevin heads up the group’s automotive and transportation analysis where he discovered an interesting fact. He says the California Air Resources Board (CARB) overstated diesel emissions by as much as 340 percent, rendering it uncompetitive in the market! We’ll also be getting to other topics of the week like Rattner’s ouster from the Detroit Economic Club and Mazda’s new hyperefficient powertrain for the Demio. Plus, we’ll start talking Car of the Year, especially as the Nissan LEAF and Chevy Volt are concerned. John McElroy had a chance to drive both in Hell, Michigan this week, and we’ll get his take. John’s in studio with Peter De Lorenzo, the Autoextremist, and Frank Markus from MotorTrend.
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