2017 Toyota Prius Prime First Look

A year ago we were out in California to drive the all-new Toyota Prius. Now we are back in California to drive the first riff on the Prius, and that is the Plug-In version they are calling the Prime. The last generation of Plug-In Prius only had a seven-mile range in the real world, how much better is the Prius Prime? That’s what we find out on this episode of Rumblestrip.NET and Ten Minute Test Drive.

First Drive: 2012 Toyota Prius c

It’s been twelve years since the Toyota Prius first came on to the American stage.  Thought of as a science experiment then, and in many ways it was, now in it’s third generation the Prius Liftback IS the face of Toyota.

While the hybrid and plugin electric market may only be 2.5% of all vehicle sales in the U.S., the Prius accounts for more than 50% of those sales.  The most shocking statistic is that 96% of all Prius’ sold, are still on the road today.  Looking to expand the sales of the Prius, Toyota have expanded the sub-brand of Prius into four models, with the goal of the Prius family of vehicles surpassing Camry in sales  

The first expansion of the Prius family was the Prius v, not quite a crossover, yet more than a wagon, it was Toyota’s move to get growing and active families more space to fit their lifestyle without compromising fuel economy or the integrity of the Prius name.  The Plugin Prius will be the current Liftback model that will have the ability to drive 15 miles on pure electric, then revert back to a standard Prius Hybrid once the charge has been depleted.  The last component is the source of our review, and that is the Prius c.  It is a B-segment car, which will be competing against the likes of Toyota’s own Yaris and iQ, along with the Mazda2, Ford Fiesta, Chevy Spark, Honda Fit, Nissan Versa, Kia Rio and Hyundai Accent.

Powering the Prius c is an updated version of the venerable 1.5 liter inline four cylinder engine.  It has been updated to improve efficiency with lighter weight valve springs, lighter tension weight piston rings along with a few other items like the elimination of an accessory belt so now that the power steering, air conditioning and water pump are all driven via electric motors to reduce drag and friction and improve fuel economy.  This is paired with a Ni-MH battery pack that is about 2/3rds the size of the one found in the Liftback, which provides an additional 25.9 horsepower to the 73 horsepower engine.  The transaxle in the Prius c is an all electric unit that has no belts.

Fuel economy is the raison d’etre in the Prius family and the Prius c will deliver that in spades.  Rated by the EPA 53 city, 46 highway and 50 combined.  We had the opportunity to drive for a short 25 mile loop that was an equal mix of surface roads and highway.  On the surface roads we pulled down 63.5 mpg without really making an effort  to maximize fuel economy, and at the end of the loop we had a combined 54.7 mpg, and that was while driving highway speeds of 70-75 mph.  Keeping with the rest if the Prius family, the c also has start/stop technology, so that the car is running only when it needs to when stopped in traffic.  If you are in stop and go driving, this is an excellent way to save a few extras drops of fuel.

Lest you think this B-segment car is cramped inside, it is not.  Front seat passengers have plenty of room, no fear of rubbing shoulders with your passenger.  For back seat passengers, two normal sized adults will be able to ride comfortably.  We had the drivers seat set for us at 5’11”, then jumped in the back seat behind and were able to get in and out with no problem, and our knees were not touching the back of the driver seat either.

The rear seats do fold in a 60/40 arrangement allowing for good load flexibility, bicycles and snowboards will have no problem fitting inside.  With the seats up there is 17.1 cubic feet of space in the hatch area, which should be more than enough room for day to day items, or runs to the grocery store.

In the upper trim levels Toyota have made Softex synthetic leather an option.  Listening to their consumers, Toyota have eliminated the use of natural leather in the Prius family of cars.  The Softext in our test car, was comfortable, had a quality feel to it, and was grippy so that we did not slide around in the seat.

There will be four trim levels to the Prius c, One, Two, Three and Four.  Stepping up to trim level’s Three and Four will net you a smart key, which offers the ability to not have to take the key out of your pocket to get in the car, or need it for starting.  The upper two levels also get you the top end audio system with navigation.  It has a 6.1 in touch screen with AM/FM/SirusXM/HD Radio and also will play CD’s along with MP3 and WMA files through a six speaker system.

All trim levels have bluetooth as standard but trim levels Three and Four allow for advanced voice recognition.  The top end audio system also includes Entune.  Entune is a system that Toyota have developed that works with the data connection on your smart phone to supply Pandora, iHeart Radio, OpenTable, MovieTickets.com along with real time traffic, weather, fuel prices, sports scores and weather to you.

You register on a specific Toyota website with your cars VIN number, and then you can assign up to four different phones to the system so that everyone can taylor the system to themselves, if multiple people in a household share the car.

The Prius c also contains a 3.5 inch TFT display to the right of the offset digital speedometer.  There are multiple levels of menus to explore within.  Items like energy monitors, drive information, scoring the last 100 drives and how economical the current one is, 5 minute consumption.  There is an ECO Savings level where you can program the current cost of gas in, and also the mpg of another vehicle to see how much you are saving with the Prius c.  It also calculates the current cost of your current trip, and past trips, and brake it down into a cost per mile.  It will also grade you on how economically you are driving and braking on a scale of 1-5 and display it in a bar graph.

Many people worry about safety in cars that are as small as the Prius c.  To address this Toyota is including nine standard airbags along with items like ABS, traction control, vehicle stability control, brake assist, brake force distribution and smart stop. 

Smart stop is a system that intervenes when both the brake and gas peddles are pressed at the same time.  In a panic situation one might press down hard on both peddles without meaning to.  The system senses this, and disengages the gas, it also incorporates a hill assist into the system so that if you are on a hill and stopped, you do not roll backwards when transferring from the brake peddle to the gas peddle.

Pricing for the Prius c in trim level One starts at $19,710, Level Two is $20,760, Level Three is $22,395 and Level Four is $23,990, all prices include the $760 destination fee.  While this is certainly on the higher end of the B-Segment price structure, cars like Ford’s Fiesta can quickly top $20,000 as well once they are optioned up.  The base price of the Prius c is about a $2,000 premium over the Yaris to give some context.

Out on the road the Prius c drives very well.  While the handling can’t be called sporty, it is very competent.  It is very agile, has a better ride quality than the Prius Liftback or v, and also transmits less road noise through the tires than the Liftback or v as well.  The Prius c engineers took extra time to mitigate as much NVH from the car as possible and their work shows.

Acceleration in city traffic from 0-40 miles an hour is good, though not quick.  Merging onto the highway the power can be best described as adequate.  It is able to get on to freeways and merge without drama, and while you may feel you need to be going faster or accelerating quicker, once you look at the speedometer, you will see you’ve already gotten up to the speed of surrounding traffic.  The car can engage an EV mode where it can run up to a mile with a max speed of 25 miles an hour.   

The Prius c was able to run 75 miles an hour on the highway with no issues, it was not moved around by semi’s going past, it felt very stable, and the interior is quiet enough to hold a conversation in a normal tone of voice. 

While the other versions of the Prius have never excited us all that much, we feel that the c is the first Prius that we can get behind.  It truly was a fun and satisfying car to drive.  In a time when gas is again approaching $4/gallon in the U.S., having a car that can pull down 50 mpg is an attractive proposition.  And when that proposition asks very few compromises from you, it’s even more so.  No the car is not a sports car, or a sporty car, what it is, is a small car that gets the job done, can be well equipped, and you don’t mind driving.  While in the past, and even now with the Liftback and the v, the Prius’ could be described as automotive appliances, the c does not have that vibe, it feels like a car first, a hybrid second.

Quick Drive 2012 Prius v The Next Car In The Prius Family

Hybrid sales in the U.S. account about 2.5% of total sales, of that amount, 53% of those sales are Toyota Prius’.  There are 16 other car companies building hybrids and 30 other hybrid models on the market, but none of them can hold a candle to the Prius when it comes to sales and market acceptance.  The next question then becomes, is this level of sales all the market will hold, or are their opportunities to expand, sales and a brand.  Toyota is setting out to answer this question with the Prius v. 

There is no doubt, and Toyota executives acknowledge the fact that the Hollywood crowd had a significant impact in getting mainstream people interested in and purchasing Prius’.  However, as families grew, many outgrew their Prius and needed something with more space for said family and their related gear.  Sure some moved up to Toyota’s RAV4 or other crossovers and small SUV’s, but Toyota wanted an option for those that still wanted to drive a hybrid, or something with superior fuel economy.

What they have come up with is the Prius v, the first extension of the Prius family.  While the Prius v looks very similar in size to the current Prius, it is actually larger.  The Prius v has a three inch longer wheelbase, is six inches longer overall, 3 inches taller and one inch wider.  This all adds up to 58% more cargo space for the car which equals or exceeds 80% of CUV’s and small SUV’s in the market.  The extended wheelbase has a noticeable effect on rear seat room.  Rear seats can move forwards and backwards to alter legroom and or cargo area.  With the drivers seat adjusted for a 6’4” person, there is still plenty of room behind the drivers seat for that same 6’4” person to ride comfortably.  The Prius v weighs in at 236 pounds more than the current Prius and has an drag coefficient of .29 versus .25 from the standard Prius.

With additional width and height of the Prius v it makes a difference in how airy the cabin feels.  There is plenty of headroom for front and back seat passengers and the additional shoulder room is welcome.  Three adults should be able to fit comfortably in the back seat.

A few other things of note in the interior.  The Prius v carries the first sunroof offered in the line.  It is made of a resin that is 40% lighter than conventional glass and reflects 99% of all UV rays to keep the interior cooler and materials from fading.  The seat material used is a synthetic leather like surface that has a good feel to it yet is 50% lighter than conventional leather.  Toyota have also worked with JBL Audio on the sound system.  Not only are the related amps and speakers lighter than normal, they also draw less power.  At 100dB, a conventional system might draw 7.6 amps of power, the JBL Green Edge system only draws 3.9 amps.  If you crank up the volume to 105dB that difference grows to 11.7 amps for the conventional system versus 4.8 for the JBL system.  JBL claim that the 120 watt system available int eh Prius v is equal it a 600 watt conventional system.

Also debuting on the Prius v is Toyota’s new telematics system called Entune.  It works with iPhones and Android devices to provide connectivity for the system.  There are apps built into the Entune system, Bing for searching the navigation and other apps, but not the internet, Pandora, Open Table, iHeart Radio and others.  Entune requires that you download the corresponding applications onto your smartphone and then syncs them together to work seamlessly.

If you’ve driven the current generation of Toyota Prius then the driving dynamics of the Prius v will be very familiar.  The Prius v does seem to ride a bit better, tar strips, bumps and pot holes don’t seem as noticeable, the Prius v also rides a bit quieter as well.  We did notice a difference in sound level between the drivers seat and the passengers seat.  In the drivers seat we noticed more wind and road noises then we did in the passengers seat, and the person we did the drive with made the same comments.

Both of us felt that a big culprit to the ride and noise issues were the tires selected for the car.  Just like the standard Prius, the Prius v has low rolling resistance tires that aren’t the most compliant of rubber.  We’d like to see what effect to the mileage a set of “conventional” tires would have, and what difference that would have for the ride and comfort of the car as well.  Tossed into corners the Prius v understeers as you would expect and the back end can get a little light as well, but we don’t believe anyone has illusions of this car being anything resembling sporty.The Prius v has electric steering and while providing a very light feel, provides little feedback.  The front end of the car feels “out there” as in, input goes into the steering wheel and the car turns, but there is no connected feel. 

If you like and enjoy the current Prius then you will like the Prius v as well.  If you are a fan of the Prius, but your family needs more cargo space and room, but your don’t want a traditional crossover or small SUV then this might be your answer.  The Prius v is rated by the EPA at 44 city, 40 highway and 42 combined.  The Prius v is also classified by the EPA as a midsize wagon.  In our 40 mile loop of two lane back roads we saw 41 mpg, and we weren’t taking it easy.

There will be three trim packages available the 2, 3 and 5 which correspond to current Prius options packages.  Other markets will see the Prius v sold as a seven passenger vehicle, but not in North America, Toyota’s market research said that people were more interested in cargo room then extra seating.  Also by going with a five passenger rather than a seven passenger configuration, Toyota were able to charge several thousand dollars less for the vehicle. 

The Prius v will go on sale in the fall with mid October being the target time frame.  Toyota believe that they will be able to sell 25,000 to 30,000 of the Prius v’s a year without having any impact on current Prius sales, pricing when it goes on sale will be slightly higher than the current Prius, but no official pricing has been announced.

If you’d like to see the rest of the photo’s for the Prius v please check out the photo gallery